Saturday, January 1, 2011

Undercover Boss Shapes Corporate Brand Reputation

Happy new year, everyone!

For those of you who follow my blog, you know I'm a big fan of Undercover Boss. While the show is a tad formulaic with its endings (e.g., the bad manager who gets a talking to and a second chance, the hard working manager who overcomes personal challenges in life and gives his/her all to the job), it is interesting to see the human side of CEOs.

I didn't realize how much the rest of America is influenced by this show until Nielsen recently released its Top 10 lists of 2010. Here's the shocker from its Top 10 Most Effective Product Placements on Brand Opinion. 7 of the top 10 shows is Undercover Boss!!! I never thought of the show as product placement, but I guess it is. I thought the Apprentice had a good product placement thing going, but this is definitely more entertaining, as the executives that appear on the Apprentice always seemed so stiff.

You can bet CBS has a long list of corporate titans lined up for their 60 minutes of fame on prime time. I wonder how long before the worker bees grow suspicious when they are told that a reality TV show about an intern or temp worker is being filmed =)

Until then, catch the next episode tomorrow night, featuring Norwegian Cruise Lines.


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