Rovio recently said the game has been downloaded over 250 million times! I think I contributed to 5 or 6 of those downloads alone on all my various devices in my home. (On a side note, I recently downloaded Angry Birds on my desktop Chrome browser and was quite surprised how good the user experience was!) I wonder how many of the 250 mil are unique users?...but I digress.
Back to the point of my post.
Yes, Rovio has a runaway success with this mobile game.
And yes, some of its product extensions made sense:
- Plush toys - Got the classic red bird and green pig myself.
- Angry Birds-inspired movie, Rio - I had my doubts, but it did well and was still dealing with cute cartoon characters in the movie that was close to the premise of the game.
- Angry Birds Magic that leverages NFC capabilities. The Plush toys could activate elements in the game. Geo-location could be leveraged too. Definitely some cool offline/online spins to the core game play.
I still can't find the Angry Birds Game on Facebook. =(